Word: brandes
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...partner, George Gillett, the money behind the Montreal Canadiens hockey franchise. The two Americans beat out Dubai International Capital, which had offered $300 million for the club. The takeover is now complete, and Hicks and Gillett are set to move to the next stage of the deal - building a brand-new arena for the 115-year-old team. "Liverpool has a history that's at the very top," says Hicks, who pledges to "make sure we keep a great thing going great." Right now, in sports, the English Premier League is just about the definition of a great thing. Backed...
...Park Ji Sung into their line-up in 2005, Manchester United have become big in Seoul. Three-quarters of South Korea's football fans see the club as their favorite European side, according to Birkbeck, and more than 650,000 South Koreans have signed up for a club-branded credit or debit card since their launch a year ago. By launching local-language websites, teams can tailor marketing to fit an individual country, drumming up local advertising and sponsorship revenue. As part of its lofty pledge to become the world's biggest club by 2014, Chelsea, owned by Russian billionaire...
...will net around $54 million in media and TV revenue, almost as much as the $60 million that Chelsea took home for winning the league last year. And relegated teams get "parachute payments" that soften the blow of tumbling down a division. With that kind of stability, building a brand in Asia and other foreign markets may not seem such a stretch, even for relatively small clubs. Despite losing money last season, Sheffield United bought China's Chengdu Five Bull football team (and duly renamed the side the Blades, to match the English club's moniker). Since then, United...
However dehumanizing this latest brand of online social networking may appear, there are nevertheless important political implications for an online world whose five million plus citizens are looking for engaging banter, especially once the novelty of flying around and teleporting wears...
...Court, Federico Hernandez Denton ’66; the president of the University of Puerto Rico, Antonio Garcia Padilla; and Ascherman Professor of Economics Richard Freeman. The discussion focused on several aspects of the Puerto Rican economy, including real estate, heathcare, and education. The final panel, “Branding Puerto Rico,” debated how the island should be presented to other nations. One panelist, Mickey Espada, director of the “Branding Puerto Rico” initiative, showed commercials that the island’s government had produced in the 1990s to attract American tourists...