Word: brandes
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...getting their fertility fix from Herrell’s can try for a placebo effect with Heath bar or “cookie bar” flavors. A group of Wellesley students at Herrell’s, digging deep into their stores of womanly knowledge, recommends a well-known brand of ice cream from outside the Square. “Ben and Jerry’s Chocolate Fudge Brownie,” says Hana S. Freymiller. Her classmate, Lindsey N. Fix, has a more creative suggestion. “Ben and Jerry’s Fossil Fuel: for small, amphibious...
Conspicuous consumption is nothing new to America; consumers have long sought status in material things. But companies like Starbucks are doing something different. It has adopted the persona of a “lifestyle brand,” a term marketing gurus coined to describe brands that embody a group’s aspirations. This trend has been replicated across corporate America with great success. Every company offers aspirations incarnate...
...course, most consumers would downplay the significance of such purchases. The idea that there is some connection between their inner most beliefs and a brand, they might say, is laughable...
Lifestyle branding is a predictable response to the restlessness of upper-middle class America. They no longer want the same soulless products, but things that reflect their individuality. Companies clamor to convert people to their brand by dangling alluring lifestyles to shoppers. It is not true believer that they target—it’s the dabbler...
...we’re blocking a lot of shots, we’re spending less time in our zone, our penalty kill has been much better, and our goaltending has been very good,” Donato said. “Those all add up to a better brand of defensive hockey for us.” Yale drew first blood when defenseman Brad Mills netted a power-play score at 12:34 of the opening frame. But the Bulldogs’ one-goal lead did not even last until the first intermission. After sophomore blueliner Brian McCafferty took...