Word: brandes
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...ZEGNA AND ZEGNA? We like to say that Z Zegna is for a younger, fashion-conscious guy with a strong mentality. He likes his own style, but he's looking for a certain kind of design. Zegna is perhaps more traditional. It is a guy that you cannot brand...
...seeing a fundamental shift in the way people think about the things they buy," says Chris Sanderson, co-founder of the Future Laboratory, an international brand strategy and trend-forecasting consultancy whose clients include American Express, Morgan Stanley and Veuve Clicquot, "which is taking them out of a period of bling-or-bust spending and into a more reflective and concerned phase of consumption. It's no longer about relaying how fabulous or wealthy or 'arrived' we are. It's not just austerity as an aesthetic. It's as a way of life...
...Smart car, which is a megahit in Europe, Australia, Asia and Canada because it gets up to 69 m.p.g. (diesel) and is so small that two can fit into a parking space but which Mercedes delayed bringing to the U.S. for fear of tarnishing its identity as a status brand. Now the company is scrambling to get it to the States as quickly as possible...
...their outfits, then receive comments from other users?compliments, advice or queries about where to buy pieces in a look. "There's a wonderful confidence of people posting pictures and saying 'This is how I dress,'" Ceria says. While each style is unique, many members have one universal brand in their closet: the reasonably priced H&M. "I'm all for being able to have some practical use out of this," Ceria says...
Head Coach Peter Brand described the competition as a “real thriller...