Word: brandes
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...hopes of many a builder, leaving even big outfits like Pulte Homes, based in Bloomfield Hills, Mich., with unsold homes and too much land. Once the nation's largest builder by revenue, it dropped to No. 4 after a bad 2006 but found solace in its Del Webb brand, aimed at people 55 and older. TIME's Cathy Booth Thomas talked to Pulte president and CEO Richard Dugas, who is banking on these baby boomers to help the bottom line. For the record, he is, at 41, too young to live in a Del Webb community...
...sales have more than tripled in the past three years, and they are moving from a cultish niche item to a legitimate product category. "The increase in popularity is almost a problem for my business," says Wasson, who sells and rides only the British-made Brompton, a hand-built brand that weighs as little as 24 lbs. and costs from $600 to $1,110, depending on the model...
Harvard has a new tactic to combat college drinking—it’s called peer pressure. The brand new Office for Alcohol and Other Drug Services (AODS) has championed a “social norms” approach to alcohol abuse, theorizing that since “college students tend to grossly overestimate the number of their peers who engage in high-risk alcohol consumption,” providing data will correct this misconception and make people think twice before drinking. Great, except that if anyone stops and thinks twice at these numbers, it becomes abundantly clear that...
...that selling books to the Harvard Book Store is more lucrative than toting them over to The Coop, but FM wouldn’t suggest going there unless you want to haggle with a bitter 15-year-old clerk. The Harvard Book Store only takes books in brand-new condition, and they offer a measly $42 for “Principles of Economics” (list price: $154.95). Surprisingly, The Coop forked over $78 for the book, and they were willing to buy back the copy of “Moby Dick” that the Harvard Book Store rejected...
...Inside Dahlan's fortress-like compound in Gaza City, his men were wielding brand-new M-16 rifles and were clearly organizing for future fighting, even as leaders claimed high hopes for the Mecca peace conference. As Dahlan's men pointed out where the mortar and grenade rounds had landed during a recent Hamas attack, they were not in a conciliatory mood...