Word: brandes
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...brother Bob were forced to leave behind in 2005 when they departed the Walt Disney Co. after 12 colorful years. In Harvey's final scene, the two snag back the name from the media giant, which has turned Miramax into a déclassé, financially diminished Mouse brand. Harvey, the brash movie mogul who helped spin the low-budget indie-film trade into a booming business, doesn't need more wealth. And he's not pushing for another Academy Award. He won the hardware in 1999 for producing Shakespeare in Love, and he has marketed pictures that have scored nearly...
That's why, Novelli says, AARP will leverage its increasingly powerful brand to offer prescriptions for America's most pressing fiscal problems--and drive its own revenues to more than $1 billion in the process...
...organization plans to overhaul its marketing next year, remaking its logo (the new one is on the accompanying chart) and sharpening its well-established brand with ventures into the Internet and music. AARP plans to establish a massive new Web presence with a social network based at AARP.org and launch its own blog on current events. Also under way is a wide-ranging music-marketing campaign, including sponsorship of its first-ever national concert tour (with Tony Bennett), a Web-based music-recommendation service and a music blog...
...Brand of Bond Re "Um, Is that You, Bond?" [Nov. 20]: Daniel Craig, the latest actor to portray James Bond, reminds me of Marlon Brando in A Streetcar Named Desire. His muscular torso goes with a T shirt and jeans more than a Brioni suit, an Omega watch and an Aston Martin. From your article, I understood how the movie industry's obsession with the hyperkinetic brutality of action films is choking the sophisticated elegance of 007. Isn't there any way to make more room for cultural diversity in Hollywood? Hiroaki Goda Kasuga, Japan
...junior Carolyn Wright leaving for a semester abroad in Egypt this January, things will not get any easier on the squad. “It’s going to be a tremendous loss, because she’s our best saber fencer,” Crimson coach Peter Brand said, adding that with the departure of defending NCAA champion Emily Cross to train for the 2008 Olympics, “we’re not going to have the same depth we had last year for sure.” The men’s saber needed to wash...