Word: brandes
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...than $5,000 and, since its launch in southern India in May 2005, has accounted for two-thirds of all trucks sold domestically. Purchases of these vehicles are supported by low-interest consumer loans from Tata Finance. Tata's hotel chain is building 200 hotels across India under the brand Ginger, offering rooms with wireless Internet access, air-conditioning and en-suite bathrooms for 1,000 rupees ($22), one-fifth of the cost of a typical room paid by budget business travelers in India today. That same desire to market to, and invest in, some of the world's poorest...
...transforming a buttoned-up coupe into a sun-loving hellion. A car with features like that used to set you back at least $65,000. But VW priced the Eos at just under $29,000 to attract midmarket shoppers--and, the company hopes, to help kick-start the brand...
...could certainly use a sexy model to turn heads its way. Only a few years ago, VW was riding high with iconic cars like the Jetta and New Beetle, vehicles that delivered performance and brand charisma. But BMW's Mini swiped the Beetle's cool factor, and lots of competitors have been making midsize value machines better than Jetta. Sales in the U.S. plunged 37% from 2001 through 2005, when VW sold just 224,195 cars. With a market share of just 1.4%, it's outsold even by Kia. The North American business is a bleeder too, losing nearly...
...moment at which the American obesity epidemic reached its tipping point, when whole grains and veggies began to trump transfat and fructose. But this week's announcement by the Walt Disney Co. that it will begin limiting calories, fat and sugar in food marketed to childen under the Disney brand pushes our tubby generation a little closer to that threshold...
...performance equipment. Now, coming full circle, Daniel Striped Tiger will return to the studio for the performance the station had initially envisioned.The line-up of in-studio performers has yet to be decided, but DJs say the music selection is likely to fit the department’s usual brand of underground rock.“What we do is we play a lot of local artists who don’t get radio elsewhere and don’t really sell records at all,” says David A. Rios ’07, a DJ for Record...