Word: brandes
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...MOUNTAIN VIEW)-Google Inc., announced today that it has agreed to acquire YouTube, the consumer media company for people to watch and share original videos through a Web experience, for $1.65 billion in a stock-for-stock transaction. Following the acquisition, YouTube will operate independently to preserve its successful brand and passionate community...
Cafè Tacvba (pronounced tacuba) has spent 17 years taking elements of contemporary music--from north-of-the-border punk to the indigenous sounds of Veracruz--and synthesizing them into a fluid, singular brand of rock en español. The song El Fin de la Infancia puts brassy Mexican banda music to a ska beat. Eres is a pop ballad served straight. And Chilanga Banda is a nod to funk. It makes for manic concerts. This two-disc set captures Tacvba's epic 15th-anniversary blowout in Mexico City...
Oddly enough, it was a sex scandal in 1998 that brought Hastert from obscurity to the Speaker's chair in the first place. Gingrich had been ousted because his brand of fiery leadership had become such a drag on the party that it lost seats rather than gained them amid the Monica Lewinsky scandal. But his anointed successor, Robert Livingston of Louisiana, suddenly backed out amid revelations of an extramarital affair. That's when the party turned to Hastert, a former high school wrestling coach whose affability and low-key demeanor seemed to guarantee calmer times ahead. He was, after...
...same time, a brand-new probe called Mars Reconnaissance Orbiter began its mission to map Mars' surface with unprecedentedly sharp-eyed cameras, ground- penetrating radar and other instruments. The cameras are so powerful that they can actually see Opportunity, which is about the size of a golf cart, from nearly 200 miles up. They can also help find safe routes for the rover. But more important, they will give scientists a map of Mars that will make future exploration--ultimately by humans--much easier to plan...
...demand for these olfactory services--by stores, hotels, casinos and even museums--is stimulated by a growing body of research that demonstrates how smells affect consumer behavior. Advertising studies in Martin Lindstrom's book Brand Sense suggest that although most contemporary commercial messages are aimed at our eyes, many of the emotion-triggering moments people remember on a given day are actually prompted by smell. And scents, experiments have shown, can evoke an array of sensations. Citrus notes, for example, are perceived to be energizing or invigorating, whereas vanilla can suggest warmth and comfort...