Word: brandes
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...hard to project power with a name like the Shanghai Cooperation Organization (SCO). Certainly, the 10-country Eurasian assembly, which gathered in China's financial capital last week, can't claim the brand recognition of the European Union. But the SCO?which consists of China, Russia, Kazakhstan, Uzbekistan, Tajikistan and Kyrgyzstan, as well as observer nations India, Pakistan, Iran and Mongolia?is rapidly raising its profile. The regional bloc's massive population (more than 40% of the world's total), wealth of natural resources (more than 20% of the world's oil reserves) and strategic location could give considerable influence...
These days, no brand is complete, it seems, without its own hotel. Volkswagen has Hotel Fox, a 61-room Copenhagen property named after the automaker's compact runabout. Italian jeweler Bulgari has lent its name to a hotel in Milan. And in Barcelona, Spanish shoemaker Camper has its own venture, Casa Camper, www.camper.es, set on a street off the city's famed Las Ramblas...
...since its launch in southern India in May 2005, has accounted for two-thirds of all trucks sold domestically. Purchases of these vehicles are supported by low-interest consumer loans from Tata Finance. Following the same model, Tata's hotel chain is building 200 hotels across India under the brand Ginger, offering rooms with wireless Internet access, air conditioning and ensuite bathrooms for 1,000 rupees ($22), a fifth of the cost of a room paid by budget business travelers in India today. Tata is also eyeing low-cost housing...
...mind. But when would-be Eton knock-off schools in China tried to pass themselves[an error occurred while processing this directive] off as affiliates, the original summoned its lawyers to send threatening letters to protect its name. That's not because Eton plans to develop its blue-chip brand abroad. But some of its rivals are doing just that. In the past decade, Harrow and Dulwich, two public (that is, fee-paying) schools in the London area with big reputations, have opened five franchises overseas between them - primary and secondary schools in China and Thailand that share their names...
...Chiefs play their closing-time anthem I Predict a Riot, it's not just any beer flying through the air, it's Carling - the only [an error occurred while processing this directive]beer for sale in any of the 16 music venues across Britain that the Molson Coors?owned brand has exclusive pouring rights for. Second, it's not just lads downing the lager; roughly half the 5,000-strong capacity crowd now holding Chiefs' frontman Ricky Wilson aloft are female. And far from a finale, this is just the first in a series of sold-out shows featuring...