Word: brandes
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Automotive brand...
Together the two brothers have built Tod's S.p.A. into a global luxury group with $450 million in annual sales that includes Tod's, the high-end leather-goods company; Roger Vivier, the legendary Parisian shoe brand; Hogan, a sporty sneaker and handbag brand; and Fay, a casual weekend clothing line. Four years ago, the Della Valles bought the Fiorentina soccer team, a move that has made them famous in a whole new arena?especially among young boys. It helps that the team, which was at the bottom of the league when they bought it, has since risen...
...soled driving moccasin that he labeled J.P. Tod's (the name came out of the Boston phone book). Through an old friend, he managed to get a pair onto Agnelli's feet. Word of mouth grew. He opened a few stores. By 1997 he had added handbags to the brand. Suddenly everyone from Princess Diana to Cher, Hillary Clinton, Jack Nicholson and the King of Spain were wearing J.P. Tod's. In 1999 he dropped the J.P.?too many people were inquiring after a real person...
...often finds himself applying his soccer management style to the workers in the company?which is to say, never be too confident when things are going well or too demoralized when they're not. That cautiousness at home, combined with Diego's easygoing joviality abroad, has made the brand as popular with Hollywood A listers as it is with Greenwich, Conn., housewives...
Plans are in place to launch a line of Tod's sunglasses, open 25 Tod's stores in China over the next two years, launch Fay in Asia and the U.S. (the brand is currently sold only in Europe), open more Vivier and Hogan stores and sign up Lam to design his own line of handbags...