Word: brandes
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...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...
DYSON: I'd like to argue strenuously with that. It may be happening in the U.S., but it's not happening in China, which is extremely nationalist. In Russia, I don't know any Russians who feel anything other than Russian. A brand does not replace a nationality...
...white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed, lit up areas in the brain associated with pleasure expectation in a way that Pepsi's did not. Montague's conclusion: Coke's more pervasive brand marketing affected volunteers' preferences in ways they didn't realize--even if they were normally Pepsi drinkers...
...entities that exists largely to provide returns for their shareholders, but there’s substantial evidence at least in the case of Cisco (a company that makes firewall and routing hardware, including the wireless access points in the dorms here at Harvard, and also manufactures the Linksys brand of consumer networking devices) that they’re being complicit in unsavory ways. A brochure which Cisco handed out at a 2002 trade conference in China advertises particular products as ideal for such uses as “police routine community surveillance” and “preventative control...