Word: brandes
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...secure new sponsorships, resell tickets and replace everything from the team's marketing director--too stressed to keep working, to the mascot's costume, soiled by flooding. The Hornets offer a glimpse into the cruel challenge many Gulf Coast businesses now face post-Katrina: trying to mend a brand while managing social trauma. Hornets president Paul Mott says, "This has been like one long, long, long...
...first time since 2000, Microsoft plans to release in 2006 an overhauled version of the PowerPoint software that, according to the company, is used for an estimated 30 million presentations around the globe every day. The most obvious change is a brand-new interface, with a "ribbon" of common commands replacing the current, confusing menu. The best new feature is a tool that converts information from any slide into a graphic that you can refine with an easy-to-use menu of ready-made options. And the software simplifies some menu choices only experts used to know about, including...
...women--the 77 million female Americans born between 1946 and 1964 who have long set the pace for marketers and advertisers. Last year the Gymboree Corp. launched Janeville, a Juicy Couture-style line for boomers. In August Gap Inc. introduced Forth & Towne, aimed at mature women, its first new brand since Old Navy debuted in 1994. And in September Liz Claiborne Canada launched a new chain called Yzza for the same age group. Even the denim market is growing up, with brands like Vitamina and Sergio Valente targeting hip moms who want to look trendy but don't want...
...annual spring Fête can afford to splurge on champagne fountains and ice sculptures. We Winthropians, meanwhile, content ourselves with 40s in Gore Courtyard during our own spring formal. (Not to say that there’s anything wrong with our distinctly more down-to-earth brand of revelry, but ice sculptures would be pretty cool.)It is unreasonable to expect equal development of House communities so long as there is such a great divergence in the extravagance of the events that each House is able to put on for its members. The College ought to take on the responsibility...
...didn’t teach a seminar on the male orgasm. “It would take about five minutes,” Airs responded, garnering much applause. Airs also mixed tips on orgasms with advice on safe sex, warning students to steer clear of Lifestyles brand condoms, because, she said, they barely meet federal safety regulations. She then demonstrated proper condom-application techniques. “Try this at home, kids,” she urged before rolling a condom onto a rubber penis with her mouth. “The great thing about female orgasms is that everybody...