Word: brandes
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...Chast: ''Mad About'' CD Covers Making a pointedly unself-serious attempt to attract new buyers, the classical-record label Deutsche Grammophon commissioned fey, funny cartoonist Chast to paint the covers for their Mad About series of reissues. The result: a charming new brand -- and a possible explanation of why CDs are exactly the size of cartoons...
Blocks from the Barker Center, the voices are softer, but the message is just as resounding. Tucked away in a nondescript Brattle Square office building at 104 Mt. Auburn St. is a brand-new facility that specializes in research and fellowships on African and African-American Studies...
...People are tied to their brand. There are people who have been voting for [Mayor Michael A.] Sullivan, his father, and his uncle who wouldn’t change that if you threatened to beat them up,” Koocher says...
...interviews by meeting with two sophomore programmers who discussed the addition of a music and band promotion feature to the site. One of those two students said facebook.com’s widespread appeal makes it an attractive company to work for. “You got the brand name going,” Jonathan A. Hyman ’08 told Zuckerberg. “It’s a verb, man!” After those meetings, Zuckerberg, dressed inconspicuously in an orange Puma sweatshirt, jeans, and Adidas sandals, took time to chat with friends and potential employees...
...brand-name manufacturers argue that the generic rebate increase simply levels the playing field. But their case won't be helped by a report due to be released this week by the AARP, which finds that that prices for the generic versions of drugs most widely used by Americans 50 and older increased by just 0.9% over the past year, while the brand-name drugs prices over the same period jumped 6%-or twice the rate of inflation...