Word: brandes
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...entrenched corporate bigwigs was a central tenet in his raising $2.5 billion for his own hedge fund. "I'm not Robin Hood," Icahn says, "but it's great when you can make a lot of money by helping all shareholders." Some would say that's just cover for his brand of opportunism. For Parsons, it doesn't really matter. Carl Icahn isn't folding. --With reporting by Unmesh Kher, Daren Fonda and Jyoti Thottam/New York
...first full collection at Gucci after being promoted in March from accessories designer to creative director of women's wear, and Christopher Bailey, who had one of his best Burberry collections since teaming up with ceo Rose Marie Bravo in 2001 to inject new life into the revered British brand. Giannini's show, if not a full-scale palace revolution, proved at the very least seditious. There was no sign of the sexed-up Gucci girl that Tom Ford, the brand's imagemaker until two years ago, so famously unveiled in the mid-'90s. His successor has replaced the strutting...
Samsung is far from alone in exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that...
...take inexperienced quarterbacks, basically brand new receivers without our top guys, and the combination was a little bit volatile today," Murphy said...
...first experience with Toumani Diabaté was, to say the least, bittersweet. I came home with a brand new Taj Mahal album as my treasure of the day, eager to hear my hero sing “Queen Bee” in the fashion I have grown to love. Suddenly, Diabaté tinkled in on his kora one second into the familiar introduction, dashing my hopes, delicately; I had bought a collaborative album...