Word: brandes
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...iconic style magazine marks its quarter century Summits of Style Esoteric treatments in a minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder Move over The Body Shop: the latest body-care brand to tout its politically correct credentials is Pure Fiji (purefiji.com). Based in the Fijian capital of Suva, the company has won kudos of late for its all-natural products. Celebrities such as Rachel Hunter and Rosanna Arquette have been pictured enjoying its sugar rubs and coconut massage oil, while...
...Starbucks really wants to make a difference, it could donate all of the profits it makes on Ethos to clean water projects—20 times more than the mere nickel it’s donating now. This is the policy of Keeper Springs, a water brand that Harvard sells all over campus. The company, founded by Robert F. Kennedy Jr., Chris Bartle, and John Hoving, donates all of its after-tax profits to the Waterkeeper Alliance, a nonprofit that works to preserve America’s waterways. But its reach is much more limited than Starbucks’ Ethos...
...Donald, saying he’s a great guy and a true believer in the mission of doing good while making money. Perhaps, then, Mr. Donald will see the problem with donating so little of the Ethos profits when charity is the central concept of the brand. Starbucks customers are smart enough to know that a nickel is nothing on a bottle of water that costs almost two dollars...
...example, C.O. Bigelow, the mortar-and-pestle-decorated shop that Fiske plans to expand to some 150 locations nationwide, is a radical departure from Bath & Body Works' traditional single-brand, single-price-point strategy. Judging from the reaction of Kayla Sharrock, 19, a sophomore at Capital University who went shopping at the Columbus Bigelow on a recent Thursday, the strategy may just be working. She used to go to Bath & Body Works all the time when it exuded heartland hominess. "I was a junkie since I was 12," says Sharrock. But over the years she got tired of products that...
...most visible dreamers, the ones who appear on ESPN riding sky-high bonuses and brand new cars, the Big League Dream is symbolized by the glitz that comes with...