Word: brandes
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...competing needs both to stand out and to fit in. First, because of its many moving parts--layers of separates, stacks of jewelry, winding scarves--it's easy to personalize. Second, the loose, comfy style works for all body types. Third, it's not a trend driven by expensive brand names, so it works for all budgets as well. "Right now, this big wave of boho chic, a little hippie and vintage, allows you to belong and show who you are," says Jacqueline Azria-Palombo, creative director of CosmoGirl magazine. "It's about how you wear pins and scarves...
...firm. "They're not doing it to make money on wi-fi. It's to get people to come to the hotel." Google has launched a raft of products this past year, and its late entry into the software-features war suggests that it wants users committed to the brand, not just the search...
Classic design may be timeless, but evergreen luxury brand C?line is due to collect her senior citizen's bus pass. The fashion house turns 60 in December and has launched a range of commemorative goods to celebrate the occasion...
...label branched off into accessories and then, in 1969, unveiled its first ready-to-wear collection. The founder steered the house until its purchase, in 1987, by leading luxury-goods group LVMH. The brand today has 110 boutiques worldwide...
...Park?is without its gaudy glut of sponsors' logos. But for those who rail against the commodification of culture, there is always Burning Man (burningman.com). Now in its 19th year, this arts festival in the Nevada desert remains inexplicably free of meddling from high rollers and brand managers. At its heart is Black Rock City, a temporary community of some 30,000 outlandishly dressed souls who make camp for six days (Aug. 29-Sept. 5 this year) with the aim of expressing themselves through music, exhibitions and performances. Regulars know to expect the unexpected, from startlingly decorated floats to interactive...