Word: brandes
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From NASA spacesuits to vascular stents, W.L. Gore & Associates has succeeded by applying technology from four core divisions to niche products, with few competitors. But new CEO Terri Kelly, 44, will need to prove Gore-Tex's brand value to wholesalers tempted to buy from low-cost competitors in Asia. Kelly says Gore needs to improve idea exchange and streamline operations for its 7,300 associates while hiring in its top performing divisions: medical and fabric. Her next step: to "be real," meaning more visits to Gore's plants and offices. "You're only a leader...
...these young people are British Muslims." Until early 2003, the radical Egyptian-born cleric Abu Hamza al-Masri was the imam at Finsbury Park, reeling in enthusiastic young followers with his fiery sermons. Now Abu Hamza is awaiting trial on charges that include stirring racial hatred, and a gentler brand of Islam is drawing people back to the mosque. "We have a responsibility as a community," says Kozbar. "We have to ask ourselves how these people grew up in such an atmosphere, and from where they got this ideology that they can kill people. We have to educate young Muslims...
...Could the good times catch on over at Volkswagen? Peter Hartz, head of personnel at the German carmaker, quit last week in connection with a bribery and sex scandal. Separately, the firm unveiled a cost-cutting plan aimed at restarting the firm. Said Wolfgang Bernhard, chairman of the Volkswagen Brand Group: "If we cannot survive here at Volkswagen, then industrial Europe is going to die." Hey, let's not be premature...
With so much on the line, a successful Hong Kong Disneyland is crucial. Executives hope the park will pave the way for the company's DVDs, TV shows, toys and other businesses to thrive in China by acting as a huge roller-coaster-filled advertisement for the Disney brand. "At the highest level, Hong Kong Disneyland is a beachhead for the Walt Disney Co. in China," says Jay Rasulo, president of Disney's theme parks and resorts...
...including Wal-Mart, Kmart/ Sears and Target--account for about 80% of sales. That could be a risky strategy, since more retailers go directly to overseas suppliers for their store-label goods. Springs increasingly finds itself competing with its customers. Bowles is depending on good service, quick turnaround and brand power to stay in the game...