Word: brandes
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...still make anything here in the U.S.," says Springs Industries CEO Crandall Bowles. The largest home-furnishings company in North America, Springs and its 14,000 employees crank out bedding and bath products, rugs and window coverings in 30 manufacturing facilities in 13 states, Canada and Mexico. Its brand names and licenses--including Wamsutta, Springmaid, Ultrasuede, Kate Spade and NASCAR--produce annual revenues of $3 billion. Springs is proof positive that U.S. textile manufacturing is very much alive. But it would be a stretch to say it's well. According to the Bureau of Labor Statistics, the U.S. lost more...
Marketers are also recognizing that in close-knit, largely immigrant communities, familiarity with a brand plays a much more important role than it does with the general public. "Word of mouth is huge," says Lakshmi Bhargave, 25, a graphic artist in Chicago. "We have this theory that between Indians, it's more like two degrees of separation rather than the usual six." So firms show up at desi events and subtly introduce the message: We're a part of your community too. Wells Fargo sponsored a Bollywood concert in Cupertino, Calif., in June, setting up a table in the lobby...
...slowly starting to realize the purchasing power of people in the U.S. who trace their roots to the subcontinent--a group known as desis. MTV India has aired overseas since 1996, but MTV Desi--a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent--is brand new, launching this summer. And MTV isn't alone as it chases desi dollars. South Asian marketing is still in its infancy, but early adopters like General Motors, Citibank and GlaxoSmithKline are advertising in ethnic newspapers, buying airtime on satellite channels, sponsoring cultural festivals, underwriting minority scholarships and even creating...
...floor in the past two sessions of Congress. "The Federal Government hasn't shown much interest in sending [illegal immigrants] home," says Sue Storm, sponsor of the Kansas bill. "It's in all our best interests for them to be educated." Opponents don't buy that brand of pragmatism. "It's so politically correct to say, 'Oh, these poor people have dreams!' Well, we all have dreams," says Lorrie Hall, founder of the Massachusetts Coalition for Immigration Reform. "They are taking places from Americans--and we have to subsidize them...
...that my cubicle was uncivilized. It contained a brand new Dell computer complete with flat screen monitor, optical mouse, and laser printer (I was to find that every computer has its own laser printer as well as a centralized color laser printer for the division). I sit in a well-padded chair in the middle of a complete wraparound desk with more office supplies than I know what to do with. And I am a clerk, the lowest possible position at the Bank...