Word: brandes
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...open road, St. Nick is bringing a Harley-Davidson beach towel. Steve, a devoted cola drinker, is getting a sweatshirt emblazoned with the Coke trademark. Lara, a young sweet tooth, will find a pair of Hershey overalls under the tree. Dan, a Dr Pepper fan, will get a brand-new refrigerator (price: $529) plastered with his favorite soda's trademark. Indeed, as consumers head to the stores this week for the first official day of Christmas shopping, they will encounter a cornucopia of corporate logos. Companies have boldly stamped their name on everything from hats to shoes and telephones...
...first such licensed product was probably the Mickey Mouse watch in 1933. Retailers now annually sell more than $40 billion worth of these goods, ranging from Dynasty perfume to Mr T guitars. The popularity of corporate logos may have begun with people who proudly sported the brand names of machinery they used, such as farmers who wore International Harvester caps or truck drivers with Peterbilt belt buckles. Anheuser-Busch during the 1970s began to put its Budweiser logo on such souvenirs as dart boards and Frisbees...
Some say that the American short story is back in style because television has reduced our attention spans. Others argue that the return of the literary sprint began as a marketing strategy: publishers could reissue old collections by brand name writers much as art museums mount retrospectives. Perhaps, but there may be a simpler explanation. The short story does what many so-called serious new novels rarely do: it tells a story...
Long range, though, the prospect of China's creating a modern society by following a heretical brand of Marxism constitutes a deadly ideological danger to the Soviets. They are having enough trouble as it is getting their allies, not to mention Communist movements that have not yet come to power, to follow their leadership. China's example can only encourage such countries as Yugoslavia and Hungary to continue their efforts to blend market elements into state-dictated economies, and lead out-of-power Marxist parties to think they do not have to copy the Soviet line either...
...Western Hills area of Peking, usually with Vice Premier Wan Li and Party General Secretary Hu Yaobang. Deng has a fondness for pomelos, a grapefruit-like citrus fruit grown in Sichuan, and he sometimes places special orders for them. He is also a world-class smoker, lighting one Panda-brand cigarette after another in his meetings and audiences. Deng recently declared to former Secretary of State Henry Kissinger, "Mine is a hands-off policy, I let other people do things." On the visible evidence, that is just another sly Deng understatement. --By William R. Doerner. Reported by David Aikman/Washington...