Word: brandes
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...this year it is paying the Angels just $19 million. "All our broadcast partners come out of L.A.," Moreno says. "Plus, when I go to New York and turn the Angels on the TV, it will be New York/Los Angeles, large market vs. large market, and over time that brand grows." Not everyone agrees that the L.A. tag will affect TV deals. Says Robert Hollander, president of Los Angeles-- based Brand Sense Marketing: "I'm not sure that's going to be critical...
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...
...designer--who over the course of a decade helped transform the Gucci Group from a $200 million purveyor of leather goods to a $3 billion luxury conglomerate--was being wooed to be creative director of cosmetics giant Estée Lauder. Would Ford be hired to revive its flagging eponymous brand (which has lately developed a somewhat dowdy aura, putting a damper on sales)? The New York Post claimed that Leonard Lauder, the former chief executive and father of current CEO William, opposed the deal; that Aerin Lauder, Leonard's niece, who oversees creative aspects of the brand, such as advertising...
...Estée Lauder revealed that Ford--along with Domenico de Sole, Gucci's former CEO and Ford's partner in building and then fleeing the company--is indeed signing on but not as a hire. In one of two deals that will launch a privately owned Tom Ford luxury brand, the Texas-born designer--who long maintained that he would never put his name on a label--will design a limited line of beauty products due out this holiday season under a Tom Ford for Estée Lauder label and follow up with a stand-alone series of cosmetics...
...growing competition from giant mass marketers like Procter & Gamble and Avon, Lauder's revenues have been climbing at an 8% clip annually. "If the deal works, great," says Linda Bolton Weiser, an analyst at Oppenheimer & Co. "If it doesn't, they aren't betting the ranch." Hip makeup brands like M.A.C. and Bobbi Brown and a stable of high-margin skin creams and hair-care products should keep the company growing in the short term. Ford says he'll be mining Lauder's archives for ideas. "I'll be able to reintroduce the Lauder brand to a generation that really...