Word: brandes
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...Brand's innovation is simple yet powerful: while athletic eligibility rules have long placed a burden on students to maintain minimum academic performance, this is the first time that teams would be penalized for lapses. The new rules have the potential to change the dynamics of college sports, starting as early as next year. "It's going to force our coaches to take a look at the type of people they have in their program, and I think it will change how you recruit coaches," says University of Kentucky athletic director Mitch Barnhart. "We don't want coaches who want...
...Brand is trying to curb what many see as the exploitation of student athletes in an era when money for college sports is exploding. CBS pays the NCAA $6 billion for the rights to broadcast March Madness through 2014. That largesse is divided among all Division I schools, but the further you advance in the tournament, the more your conference, and thus your school, gets. Thanks to national championships at Syracuse and UConn the past two years, the NCAA will mail the Big East an $11.8 million check in April...
...problem, NCAA watchdogs say, is that Brand might be touting reforms that devalue education. Now that a school faces penalties if student athletes are ineligible, there's even more incentive for coaches to bully faculty into changing grades or creating simpleton courses. At the University of Georgia, for example, basketball players took a class called Coaching Principles and Strategies of Basketball. An exam question asked the value of a three-point shot. "Athletes won't just be tempted to take Basket Weaving I," says Sperber. "They'll be tempted to take Basket Weaving II, III and IV." Brand is putting...
...important step was making lacquer more affordable, partly by downplaying pricey occasional pieces in favor of everyday items like picture frames and kids' tableware. New production techniques, such as the use of synthetic varnish instead of traditional sap, helped cut costs, and savvier positioning introduced the brand to new markets. Some years ago, the Yamada Heiando store moved from Nihonbashi, Tokyo's best-known shopping area, to the hip neighborhood of Daikanyama, where funky boutiques and caf?s abound. The payoff? Yamada Heiando's sales have grown 20-30% annually since...
...taken part in the cook-offs twice to "try out recipes from a few bloggers whose tastes are similar to mine." Amy, of San Francisco's Cooking with Amy (cookingwithamy.blogspot.com), does the same. "Each time, I use the event to try something I haven't done before," says the brand consultant and blogger...