Word: brandes
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Enter Myles Brand. The president of the NCAA unveiled last week the most aggressive athletic-reform measures in decades. For the first time, schools whose athletes don't meet a new minimum academic standard--roughly equivalent to a 50% graduation rate--stand to lose scholarships and risk harsher sanctions down the road such as being barred from lucrative post-season play. The organization fired loud warning shots, posting report cards on its website that detail which specific teams face the biggest challenges (UConn basketball and Ohio State football among them) and giving them a year to shape up or risk...
...Swedish businessmen, Johan Boden and Carl Sturen, invested about $5 million to start up a company in the farming town of Kakhovka aimed at making use of Ukraine's rich agriculture, including its tomatoes. Their firm, Chumak, named after Cossack salt merchants, is now a leading national brand, making a range of more than 30 types of ketchup, pickled vegetables, spaghetti sauce and other condiments for the Ukrainian and Russian markets. Sales last year grew by more than 50% to $60 million, and the firm is held up as an example by the ebrd, which lent it $15 million...
...trying to create a leadership American vodka brand in Shakers," says Tim Clarke, CEO of Infinite Spirits, who, together with co-founders Mark Bozzini and master distiller Pat Couteaux, spent two years researching and experimenting with ingredients before introducing the $30-a-bottle vodka in 2003. Distilled in a six-column continuous still in the retrofitted Chippewa Valley Ethanol Co. in Benson, Minn.--using wheat and rye grown by nearby farmers--Shakers' four flavors of vodka racked up about $4 million in sales in 17 states in 2004. Now the brand is going national. "It's a real cracker...
...what happened next? Late last year, Swingline, which is owned by Fortune Brands, came out with five new models (including the ergonomically contoured Optima Grip), which it claims will help it revive market share to 70% by the end of the year. Yet Moses' PaperPro has come on strong, selling 1 million units in its first six months in a market that sells 25 million annually. At the Staples chain, which offers Moses' product under the One-Touch brand, sales average 20 units per store each week--10 times what the chain expected. "We respect what they've done," says...
...halls of politics and power, most economists are like wallpaper-- full of intricate details but ultimately decoration. Jeffrey Sachs, however, is a brand name. A player. There's Jeff with the Pope. There's Jeff with U.N. chief Kofi Annan. There's Jeff with his save-the-world sidekick, U2's Bono...