Word: brandes
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Carving Out a Brand-New Identity...
...will cost the island $500 million, or almost double the property damage inflicted by the tsunami. "It's all gone to hell in a handbasket," says James R. Batt, managing director of Laguna Phuket, the island's largest resort, which never closed despite sustaining minor damage. "Phuket is a brand. The association it has in most of the world is as a tropical resort. Now, without question, people know it as an island that was hit [by the tsunami...
...gobbled up Gillette for $57 billion, it looked like bulking up was the new fad. But its rival Sara Lee went on a crash diet last week, unveiling plans to spin off or sell a string of businesses - including Meats Europe, its packaged-meat division that houses the Aoste brand - worth around 40% of the firm's revenues. Investors liked the slimmed-down look; shares climbed 4% on the news. Where does that leave rival Unilever? The Anglo-Dutch titan last week announced a 36% slide in pretax profits for 2004. "They need to re-establish a little...
Conor Oberst is the hottest little indie duckling around. Over the past few years, Oberst’s Bright Eyes project has peddled his singular brand of disingenuous melancholy all the way to the gatekeeper of the musical elite: Maxim’s Blender magazine. His Omaha-based label Saddle Creek have hosted a handful of similarly insipid alt-rockers, many of whom, like The Faint or Rilo Kiley, have recently met Mammon’s warm embrace. Adored by hordes of sobbing alterna-teens, Oberst has generated an elaborate cult of personality that often obscures the mediocrity...
Interestingly, Disney’s recent acquisition of Miramax, the edgier, New York-based production company known for flicks like Kill Bill and Chicago, was downplayed as belonging to ABC, “that part of the company,” while their own brand, Walt Disney films, was glorified as the sanctuary of family entertainment. I wondered how that might relate to the minister’s erection in The Little Mermaid, but I doubted Strategic Planning would answer that question...