Word: brandes
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...She’s awfully witty and brings a distinct brand of humor—very personalized, self-deprecating and not afraid to laugh at herself,” says CityStep director Michael A. Kalin...
...knew we had to have a picture of the fad-tastic puffy Moonboots we’d seen adorning feet all over the Yard. However, we must come clean and admit that the “Moonboots” in our magazine were actually not genuine, veritable Moonboot brand, but Veronique’s “Snowboots” she bought in Paris. When...
...target the U.S. market. The breadth of Lenovo's product line will improve, too: it will offer clients IBM's upscale laptops, in addition to its own line of cheap desktop computers. And then there's the IBM name. "They are going to ride the coattails of the IBM brand," says Bryan Ma, a Singapore-based analyst at consulting firm IDC. "Nobody outside of China knows who Lenovo...
...long run, Lenovo wants to turn its own name into a glamorous brand. But if its image in China is any indication, that'll prove tricky. Li Yong, a 35-year-old technician, spent last Friday shopping for an IBM ThinkPad in Beijing. It will be his third, and probably his last. "IBM's laptops are the most stable in the world. I won't take the risk of buying one with Lenovo technology." Lenovo will soon have to make the rest of the world think otherwise...
...Philippines. Check out any happening music club in Asia, and you'll find that Philippine bands are at the center of the action. The bands at Club Quattro, which you called "rock's leading lights," like Oasis and the Red Hot Chili Peppers, are anglophone global brand names. For real musicianship, grit and oomph, the mecca for live bands is the red-light underbelly of Manila, the sin city. That's where you'll hear people who can really play. Live. Kail M. Zingapan Manila...