Word: brandes
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...Pasquarello insists that by putting a human face on Cambridge Police, his brand of informative humor keeps audience members, from senior citizens to crime buffs, coming back every week...
...game on the whole, though, was marked by a strict brand of officiating that arrived with the recent NCAA rule changes. A new emphasis on clutching-and-grabbing penalties resulted in a total of 25 penalties being handed out in the game...
Little more than a month later, ABC had two brand-new Top 10 dramas--both textbook examples of what viewers in the CSI era supposedly don't want to watch. Lost, an X-Files-like supernatural chiller about plane-crash survivors on a spooky island, and Desperate Housewives, a soap about lust and secrets in upscale suburbia, are stories with complicated serial plots that viewers have to follow closely. And they're following gladly...
...Davis is at a critical juncture. Lately New Balance has lost share at the high end of its core runners' market to rivals like Brooks, while Adidas, Nike and Puma have been battering the brand in the more fashionable arena. New Balance is still mainly known for its running shoes and for having a lineup in multiple widths, and Davis may have missed a key opening with young shoppers a few years ago when New Balance had a hit with a hot trail-running shoe. Instead of following up, he kept other shoe designs relatively conservative compared with stylish models...
...seven licensing deals last year to get the New Balance logo on gear from sunglasses to exercise equipment. He recently signed on to sponsor major league lacrosse and in February bought a lacrosse-equipment maker, Warrior. He has also expanded into hiking footwear with the purchase of the Dunham brand, and he is working with retailers to open more single-brand New Balance shops, aiming to have "a couple hundred" in the U.S. by 2006. Worldwide, Davis projects sales growth of 10% to 12% over 2003, to more than $1.4 billion this year...