Word: brandes
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...That brand of Midwestern hospitality took Sox fans by surprise. The vitriol of the Yankees-Red Sox series had evaporated; here, it was pure baseball, fans enjoying the game and cheering for their team. By comparison to the scene at Yankees Stadium when the archrivals played, this was more like a college reunion. Until, of course, the inevitable moment during the celebration when Boston fans cast aside their manners and started chanting ?Yankees Suck!? The Yanks may have been out of sight, but they weren?t out of mind. One sign read: ?Plane Ticket: $350, Game Ticket: $750, The Yankees...
...expectations for materials, styles and costs. Eager to please, the company even bought a roomful of washing machines so it could carry out product testing previously farmed out to a laboratory in Hong Kong. There are top-loading Sanyo washing machines for clothes bound for Japan, Zanussis for Adidas-brand sportswear and outsize Kenmores...
Payne applies his brand of direct, specific realism to both wine and filmmaking, and the two collided when he gave his Sideways propmaster instructions to make fake wine that looked like the real varietals. Though the Pinot looked like Pinot, it meant disgusting concoctions like prune and cranberry juice. "The actors rebelled," Payne says. "After a few takes, they said, 'Can you just give us the real stuff...
BEST PUNCH: As boys frolic on a bed in the video for his single Just Lose It, Eminem, costumed as Jacko, says, "Come here, little kiddie, on my lap. Guess who's back with a brand...
Such clever marketing tactics have helped make Nike the icon for the new China. According to a recent Hill & Knowlton survey, Chinese consider Nike the Middle Kingdom's "coolest brand." Just as a new Flying Pigeon bicycle defined success when reforms began in the 1980s and a washing machine that could also scrub potatoes became the status symbol a decade later, so the Air Jordan--or any number of Nike products turned out in factories across Asia--has become the symbol of success for China's new middle class. Sales rose 66% last year, to an estimated $300 million...