Word: brandes
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...answer is basic and profound. By focusing on what their customers want instead of what's good for the Craigslist brand, Newmark and Buckmaster are beating the online giants at their own game. Using only open-source software and a plain-text site without fancy logos or graphics, Craigslist is supremely efficient. "Virtually no users are requesting that we dress the site up," Buckmaster explains. As a result, the site runs 1 billion page views a month--as many as Amazon.com--with just 14 employees. Instead of doing market research to plot strategy, Newmark and Buckmaster rely on customer feedback...
...based plates and bowls begins next year, consumers will see only EarthShell's name on the label. There will be no reference to ARS. "We don't want the USDA to appear as an endorser," says Ed Knipling, the mild-mannered plant physiologist who runs ARS. "We don't brand our products...
...Small,” has something about a “cadaverous mob.” The lyrics rarely drive the songs here, and are often difficult to decipher; Banks derives his authority as a singer less from the power of his words than from the uniquely disengaged brand of affliction that comes out of his throat...
...Starbucks-brand coffee sold at the Dash Café in the Barker Center and the Greenhouse Café in the Science Center will also stay at the same price, at $1.30 for a small cup of coffee...
...only hope for the convoluted campaign finance laws is to offer a clear cut set of restrictions, immune—or at least less vulnerable—to such easy circumvention. If legislators can put aside ideology for a moment, as they did in 2002, perhaps a more effective brand of campaign finance reform can be devised...