Word: brandes
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...luxury-brand companies' dragnets are pulling in folks who don't fit the usual criminal profile. In March, three women in suburban Detroit were arrested for selling fake Vuitton, Gucci and Burberry bags at posh purse parties...
...bazaars of China--although some make their way to U.S. street stalls. Hong Kong residents stock up on fakes across the border, at Shenzhen's multi-story mall, where fluorescent-lit shops sell pirated Chinese-made DVD players, sneakers and top-quality knock-offs of the latest brand-name bags...
...luxury-goods makers, it's a high-stakes battle. Louis Vuitton's Murakami bag, for example, generated more than $300 million in sales last year. It's hard to quantify exactly how much money a luxury brand loses to counterfeiting, since investigators and manufacturers say most people who buy fakes wouldn't pay for the real thing anyway. The larger risk is that the brand will get devalued. Brandmakers fight counterfeiting "not because they feel this will steal a genuine quantifiable sale from them," says luxury-goods analyst Andrew Gowen of Lazard & Co. in London, "but because of the overexposure...
Chemise Lacoste recently commissioned a poll in 12 markets to study the impact of counterfeits. When asked how they felt about the proliferation of fake luxury items, most respondents said the prevalence of a widely copied product considerably eroded the image of the authentic brand; 76% said the growing abundance of forged items and logos made buying the original far less alluring...
...chance for a preseason tune-up in the perfect environment - away from their rabid fans. "The facilities are second to none," says Chelsea Football Club CEO Peter Kenyon. But more important, the big clubs now see the U.S. as a vital market in the race to establish a global brand and cash in an ocean away from home. Soccer is wildly popular in Europe, but it's a financial mess. Only teams that have global reach will be able to afford the star players who ensure winning results year after year. Man U. was the first to launch...