Word: brandes
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...taught service marketing at the business school until 1998, when, after advising Harrah’s for seven years, he was named chief operating officer of the company. He has made a name for himself by creating the Harrah’s brand and cultivating customer loyalty through innovations like the Total Rewards players card...
...Like the brand names of consumer goods, women elected to keep their surnames to protect the value of their contacts, publications and professional goodwill,” the study said...
...Real Madrid marketing chief Jose Angel Sanchez told British writer Martin Jacques, recently, "Eventually, you may get just six global brand leaders. People will support a local side and one of the world's big six. We have to position ourselves for that." Jacques goes further than Foer in posing some of the questions and tensions raised by globalization on the way the game is played, watched and organized. Where the loyalty of a fan base has traditionally been organized on the basis of local, often sectarian or political affinities, he notes, that hardly helps turn it into a global...
...George W. Bush inherited a global brand name that gave him a running start. The smiley kid from up-country Carolina has come further faster than anyone since Richard Nixon moved from a seat in Congress to the vice presidency in six short years. So how did Edwards...
...Sharon Patrick must now figure out how to move the business forward with the company's iconic founder possibly heading behind bars. In the first quarter this year, sales dropped 23% to $44.5 million and the company suffered a loss of $20 million, so a reinvention of the brand looks increasingly urgent. Among other changes, the company's flagship magazine Martha Stewart Living?which saw ad revenue drop 54% in the first quarter?has already been redesigned and its back page, once occupied by a Stewart essay, is now home to the "Cookie of the Month." Stewart vows to return...