Word: brandes
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...think that some of [the duties] have yet to be determined,” she said. “This is a brand new position...and what I will do within the first months is to figure out what my priorities are based on talking to others...
...street-wear line that pulls in the bulk of the company's revenue. Battling low-cost production from competitors in China and elsewhere, Kim decided to pursue the higher profit margins in design and retail. "That's where I believe the industry is going: either you're a brand or you're dirt cheap," he says...
...goals far outpace their parents'. Drunknmunky, for instance, publicizes its popularity with hip-hop acts like Cypress Hill and Linkin Park and sponsors raves and rap concerts. Kim's ambitions include music and video-game production, accessories, bags and shoes. "I'd like to be more of a household brand, not just a clothing company--like [Ralph Lauren's] Polo," he says. Unlike their parents, Kim and his peers pursue deals outside their immigrant communities; Drunknmunky works with partners in FUBU, the African-American-owned clothing line. Instead of hewing to production, most Korean-owned companies are now full package...
...Branding is part of the strategy too. "Our classes will all have the same look and feel and emotional stamp," says Naomi Berkove, who runs the training program. A marketing consultant has helped the training arm develop a brand image that centers around such in-house themes as "lasting connections" and "self-satisfaction." Mulqueen has boosted efficiency with a convenience "mart" so agencies can pick up food at any time...
...year-old poster girl of South Korean cinema's commercial renaissance a star. Despite having made just five films, Jun has become famous throughout much of Asia, smiling on magazine and TV ads from Sapporo to Singapore. Her TV campaign for Olympus digital cameras helped hike the company's brand recognition by more than 15%, according to advertising company LG Ad. My Sassy Girl was seen by more than 5 million people in South Korea and sat on top of the box office for two weeks in Hong Kong, where local films and Hollywood exclusively rule. Now comes...