Word: brandes
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While throngs of peace-loving spiritualists descended on the Memorial Church yesterday to hear the Dalai Lama speak, more than 150 curious shoppers flooded Harvard Hall to listen to a man preaching his own brand of liberal gospel...
Greenwald says the most important marketing advice she has to give in her 15-step program is “step five: creating a personal brand...
...tough part will be maintaining the chain's hard-won brand cachet. That means keeping service levels high and stocking a $125,000 guitar that may take years to sell but gives shoppers something to drool over. "You'd never see Wal-Mart keep around merchandise just to help customers daydream," says Zackfia. But for Guitar Center, the very best customer is the one who's lost in the music...
...cheap, too. "Our signature brand is affordable," allowed Zhang, leading me to shelves of Yanjing's 15 varieties. The stuff from a local xiaomaibu costing two yuan (about 25?) is the Refreshing brand, weighing in at 4% alcohol by volume. Other varieties range from Low Alcohol (2.8%) to Style Draft (3.1%), to King (4.3%) for nights when you need something stronger. And there's Yanjing Alcohol Free for when...
...steins and savored a malty freshness that forever spoiled my appreciation of the bike-transported local stuff. Zhang lit a Hongtashan Gold and wanted to talk about Yanjing's business plan, "about strict control over rate of charges on assets," but I had some nagging questions: Favorite Yanjing? ("Draft brand"); Brown bottle or green? ("Doesn't matter"); Pineapple beer?why? ("It's refreshing"); The growing wine market? ("No problem! Wine's not as good for you as beer"). Then Zhang pointed to his cheeks and mine, declared them pink, and ordered tea. The tour was over...