Word: brandes
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...fortuity of Ibsen revivals generated two excellent productions: Trevor Nunn's staging of "The Lady from the Sea," starring Natasha Richardson, and Adrian Noble's "Brand," with Ralph Fiennes. (I missed Patrick Stewart in "The Master Builder"). Fiennes, his thin voice willing itself to fierce majesty, is ideal as Brand the mad priest, so devoted to saving people for God that he destroys them. The piece ends with a literally moving coup de theatre that ... well, go see for yourself. Cheapest round-trip New York-London airfare...
...Average price per 100 pills of a group of popular brand-name drugs...
...Average price per 100 pills of the same brand-name drugs in Canada...
...company afloat and lock locals into a uniquely German type of loyalty program. Another brewer, Iserlohner Pilsner, launched a "Save Iserlohner" campaign geared toward the villagers of its namesake town. Production rose enough to entice local businessmen to buy the brewery in the hope of making it a premium brand. Still, there's little doubt that a massive shakeout is on the way. "For consumers, it will mean less choice, but it won't mean no choice," says Credit Suisse First Boston analyst Andy Bowley. "We had a consolidation like this in the U.K., when lager elbowed aside things like...
...that has gone from TV spot to hit single and the word on millions of lips. And it's all brought to you by Coca-Cola - not that you'd know from listening to the song. In a cluttered marketplace, advertisers need to be different. Traditional ads repeating a brand name 30 times in 30 seconds no longer stand out. So European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become...