Word: brandes
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...further, and that every item on its agenda is going to get pushed through." The dissenters on the high court, led by Justice Antonin Scalia, charged that the majority grounded its decision not in the Constitution or the law but in the climate of the times. By inventing a brand-new constitutional right, they were ignoring the right of citizens in a democracy to pass laws that reflect their values without having courts overrule them. "It is clear from this that the Court has taken sides in the culture war," he wrote in an especially scalding dissent and warned...
...pretty good soccer player too. But it isn't just for his skills that Real Madrid paid Manchester United, the club for which Beckham played since he was 14, a sum of $41 million for his services. Europe's leading soccer clubs are becoming true global brands. Measured by its value on the open market, United is the most successful sports franchise in the world; Rupert Murdoch tried and failed to buy the club for $1 billion in 1998. With a worldwide fan base--in August, it's scheduled to play exhibition games before sold-out crowds...
...might think that sellers wouldn't care who buys their cars, as long as the money is green. But automakers worry about it a lot. They think it's essential to lure buyers as early as possible, so that they will develop a brand loyalty that might last a lifetime. That pursuit is one of the most maddening in the car business--but carmakers are chasing the young with a fervor not seen since the '70s. Toyota has just launched Scion, a new car brand aimed at recent college grads who want an affordable, functional vehicle (with body styling...
...like he'd never been exposed to real politics before," the diplomat says. "People couldn't take him seriously." Starting this week, Europe will have plenty of new chances to take him seriously. As the media tycoon turned Prime Minister assumes the E.U.'s rotating six-month presidency, his brand of brash, simple, big- picture politics will reach a continent-wide audience. He takes center stage at a crucial juncture in the Union's history: 10 countries are set to join next year, the details of the new constitution must be hammered out and the E.U.'s tattered relations with...
...already has another magician in right midfield, Luis Figo, who produces more goals and assists than Beckham does and leads him in free-kick conversions, the English player's stock-in-trade. The answer came last week from Tokyo, where Beckham and his wife, Victoria, arrived to promote a brand of chocolate and a chain of beauty salons. Wherever they went, the couple was mobbed by fans wearing Beckham shirts and waving Beckham dolls. Staking out the player's hotel, Yusuke Ozaki, 24, sported a Manchester United shirt but had already switched allegiance. "Real Madrid is my favorite club...