Word: brandes
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...pretty good soccer player too. But it isn't just for his skills that Real Madrid paid Manchester United, the club for which Beckham played since he was 14, a sum of $41 million for his services. Europe's leading soccer clubs are becoming true global brands. Measured by its value on the open market, United is the most successful sports franchise in the world; Rupert Murdoch tried and failed to buy the club for $1 billion in 1998. With a worldwide fan base - in August, it's scheduled to play exhibition games before sold-out crowds...
...when she ran Avon Products' North America division. Gold for several years served as CEO of the Dallas-based Excel Communications, which uses Avon-style direct-selling methods to market long distance, wireless and other phone services. Since she arrived at Western Union, she has focused on giving the brand a unified look and feel. "At one point, we had 87 different logos around the globe," she says...
...Brand awareness remains crucial in the money-transfer market, where transactions are up in part because of increased migration but also because more of the cash sent by the workers of the world is starting to travel through formal channels. Even gargantuan Western Union gets only a 12% slice of the total remittance market because so many people still send money by mailing a check or getting someone to hand-deliver the money. Every month in Los Angeles, German, 33, sends $100 to his sister in Nicaragua via Western Union or, whenever possible, by a courier who charges a couple...
...help revive growth at battered Schering-Plough, Cox, 45, has been hired to head its global pharmaceutical group. She held a similar position at Pharmacia, where she built global sales, boosting Celebrex to a $3 billion brand. A trained pharmacist, Cox joins another recent Pharmacia recruit, CEO Fred Hassan, with whom she worked to revive that firm before it was bought by Pfizer earlier this year. Hassan and Cox face big challenges, which include declining profits, lost patents and a federal investigation into sales and marketing practices...
...Albery Theatre, the actor was plainly exhausted as he sipped champagne in his dressing room. "It's so draining," he exclaimed, in mock agony, "How can I do this for 10 weeks?" Fiennes takes on an even tougher challenge at the Theatre Royal Haymarket, playing the puritanical priest of Brand. "You have to rehearse and play Ibsen at a high temperature or the cake won't rise," says its director, Adrian Noble. "That's an extraordinary strain and amazing challenge for an actor like Ralph." And the ethereal Richardson, Tony Award-winner and daughter of Vanessa Redgrave, essays another marathon...