Word: brandes
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Some of the most practical gizmos were the simplest. Cordless was big. In addition to the vacuum cleaner, Maytag, Panasonic and Euro-Pro were all hawking cordless clothes irons. At $25, Select Brand's battery-powered corkscrew was both cheap and useful, taking only seconds to uncork a bottle of Chardonnay in our tests...
...restaurants, Visa and MasterCard did not exist, and the American Express card lagged behind one offered by the Diners Club. One of his first moves was to persuade American Airlines to accept the American Express card; other airlines and businesses followed quickly, and the card soon became a global brand...
...several others, including Giants Stadium, outside New York City and home to two NFL teams, are considering it. Almost 200 synthetic fields will be laid in the U.S. this year, compared with fewer than 50 in 1999. And more than 20 U.S. companies are selling the new surface, under brand names such as AstroPlay and NeXturf. European companies such as Germany's Tarkett Sommer have also joined the turf wars. More critically FIFA, global football's governing body, could create a worldwide industry for these companies. FIFA has approved 30 facilities with synthetic turf, including the training pitch at Clairefontaine...
...option that could force GM to buy the remaining shares after 2004. "Fiat Auto cannot be a stand-alone company competing on a global level," says Gareth Williams, an auto analyst at Actinvest. "It needs a very strong alliance and a very strong partner." Making Fiat into a worldwide brand ensured Agnelli a prominent spot in 20th century entrepreneurial history, a status that goes beyond tales of playboy jaunts and ambassadorial confidences. In 1966, the then 45-year-old Agnelli, often called l'Avvocato (the lawyer, for his legal training) took over Fiat after two decades of backstage service...
...sellers, he has not had the runaway success of Ian Falconer's spunky little pig Olivia or President Bush's personal favorite, Eric Carle's The Very Hungry Caterpillar. Still, neither Falconer's nor Carle's works are being spun into anything nearly so ambitious as the Sunny Patch brand, Miss Spider's line of goods. Target, Callaway and Kirk think that doesn't matter. "Our core guest [i.e., customer] is a busy mom with young children. She's highly educated," says Sally Mueller, Target's director of marketing planning. "Many of our core guests have read David Kirk...