Word: brandes
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...like to listen to inspirational music. As the pair relaxes in uniform before a competition, the gentle strains of Bach symphonies play in the background. Their bow ties are knotted, their blazers are wrinkle-free and they are ready to brave the inclement weather for the brand-new Harvard Croquet Society’s weekly match...
...Harvard Croquet Society (HCS) was established a month ago when Wallenstein and Black wanted to play the refined game, but did not have the funds to buy a croquet set. After petitioning the College for finances, Wallenstein and Black became the respective President and Vice President of HCS. Their brand-new group quickly attracted other mallet-wielding students. “We said croquet, and people came running,” says Black. The society currently consists of about twenty members, mostly first-years, and is equipped with a constitution that outlines the rules and regulations of conduct. Sportsmanship, fairness...
...their advertising efforts on postering. But the kiosks look more like abstract art than carriers of potentially useful information, and students generally ignore swarms of overlapping posters. On the Harvard campus, where clubs are generally trying to attract individuals to actual events—not just flash a brand name and hope the subconscious picks it up—I wondered if there were more effective ways to reach undergraduates...
...will dilute the brand name. Yes, we should do it,” said William W. Fisher III, professor of law and faculty director for the Berkman Center...
Some panelists compared Harvard to the Ferrari company, saying that it pursues an aggressive policy of brand name protection...