Word: brandes
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...thatched CEO is leading consumer-products giant Procter & Gamble from one hit to another. Crest's battery-powered SpinBrush for dental care and its Whitestrips for tooth brightening have helped Crest global sales grow 50% in the past two years--a surge unheard of for such a big, mature brand. That kind of innovation has sent P&G's profits into double-digit growth and made the company the best performer on the Dow Jones this year, rising 14%, to nearly $90 a share...
...long time before New York City's Twin Towers were destroyed, many towers in my country were brought down by this same brand of perpetrators. They killed President Anwar Sadat, who initiated peace with Israel and liberalism in Egypt; they killed the Egyptian writer Farag Fouda, a defender of freedom and secularism; they stabbed our Nobel laureate, Naguib Mahfouz, when he was 82 years old, after discovering that 30 years earlier he had written a novel they considered the work of an infidel. They said they had not read the novel. Who told them it was sacrilegious? Someone living...
While SecondWind is among the first to form a company and create a brand around the business of salvaging portfolios, venture capital firms in Europe are increasingly relying on outside business people to help manage their portfolios. That's a change from the Internet heyday, when many venture capital firms hired young people with consulting or banking backgrounds who knew little about technology and had neither operating experience nor profit responsibility. "Now they are realizing that they need people with industry backgrounds to sort out their problems," says Düsseldorf-based Georg Kulenkampff, 51, a former board member...
...years ago, Lauren signed Spanish actress Penelope Cruz to be the worldwide face of the all-American brand, and in March he took the dramatic step of moving his men's fashion show from New York City to Milan. That show, for fall clothing, and the one for spring 2003 that followed last month, were well received by the local press. WITH RALPH LAUREN MAN IS ELEGANT AGAIN, gushed a headline in the Milan daily Corriere della Sera. The international press played up the competition between Lauren and the European king of menswear, Giorgio Armani. Again a compliment: no such...
...South Korean operators certainly seem to know which marketing and service buttons to push. Unlike European operators Orange and Vodafone, which use one brand across different markets and customer groups, South Korean operators use sub-brands targeting different groups by age and gender. That is counterintuitive to the global-branding ideal that pervades advertising, as well as to the notion that the bigger the brand, the more efficient the marketing. The sub-branding is paying off, says Yoon Soo Kim, manager of KTF's Internet marketing team, with each subgroup reporting higher average revenue per user and lower churn rates...