Word: brandes
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...played the pompous detective in Gosford Park) has the wit and erudition to make it run like a well-made pocket watch. Be warned: the vengeance promised by the title has an unabashedly nasty flavor that's distinctly British and quite refreshing compared with our more Puritanical American brand...
...Ning Sports Goods, China's largest athletic-shoe and apparel company, built brand awareness the same way Nike did--by getting a revered athlete to hawk its products. But while Nike had to hand over millions in endorsement fees to basketball superstar Michael Jordan, Li Ning Sports Goods just put its eponymous chief executive in front of the cameras. Li Ning, a former gymnast, won the hearts of millions of Chinese when he took six medals--three of them gold--at the 1984 Los Angeles Olympics. Since he founded his company in 1988, Li, 39, has doubled as its spokesman...
...cushy stuff, called Gelastic. And RakGear by Targus has internal shelving that keeps contents--from books to yesterday's lunch--from settling to the bottom. Kids still need to keep loads to no more than 15% of body weight and wear both straps. The load facing the Nike brand? Convincing kids that a back-saving pack isn't geeky. --By Janice M. Horowitz
...marketing success in the athletic-shoe business: find a major sports star, sign him to a hefty product-endorsement contract, and watch the cross-trainers fly off the shelves. For 13 years, Beijing Li Ning Sports Goods applied that formula, becoming China's largest athletic-shoe and sports-apparel brand?without blowing big bucks on superstars. Why were they spared the expense? Because the founder and chairman of Li Ning Sports, champion gymnast Li Ning, is also the company's chief spokesman. Li became a national hero to millions of Chinese after he won six medals?three of them gold...
...Saud family has held on to power by placating the kingdom's religious establishment, which is dominated by descendants of the 18th century Muslim cleric Mohammed bin Abdul Wahhab. To defuse the religious leaders' hostility to modernization, the Sauds gave the Wahhabists broad power to dispense their forbidding brand of Islam in the country's mosques and schools and to regulate daily life in the kingdom. During the five daily prayer times, official morality squads roam streets and shopping malls, ordering businesses to close and bystanders to head to the nearest mosque...