Word: brandes
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...Today nearly half the country's 22 million people live in Riyadh or Jidda, and Saudis make up the biggest market for U.S. consumer products in the Middle East. When they're not fighting city traffic in Cadillac SUVs, middle-class Saudis frequent gleaming shopping malls lined with designer brand names from the U.S. In a country where women are required to wear full-length abayas in public, you can catch Sex and the City on satellite TV every Friday night...
...There was a bohemian hitchhiker thing going on [30 years ago],” Iturralde said, “but we don’t want to narrow our brand image to one vagabond readership...
...extremely difficult to change the image of a brand which has lost its stature as a leading brand,” the report said...
...Curry, salesperson at the Globe Corner Travel Bookstore in Harvard Square, said he was skeptical of the series’ change in target audience, noting that he has always recommended the Let’s Go brand to college students but not to older customers...
...hardships of these ancestors. And Singlish is a key ingredient in the unique melting pot that is Singapore. This is a city where skyscraping banks tower over junk boats; a city where vendors hawk steaming pig intestines next to bistros that serve haute cuisine. The SGEM's brand of good English is as bland as boiled potatoes. If the government has its way, Singapore will become a dish devoid of flavor. And I'm not talking cock...