Word: brandes
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...this attention has prompted Eric Kim, 47, Samsung's savvy Korean-American marketing chief, to boldly suggest that he hopes to surpass Sony in brand recognition by 2005. Don't laugh; Sony CEO Nobuyuki Idei certainly isn't laughing. Samsung has the second most recognizable consumer-electronics brand in the world, according to Interbrand, the New York City-based consultancy. Idei has said privately that Samsung is on the verge of overtaking Sony in the consumer-products race. Graeme Bateman, head of research in Seoul for Japanese investment bank Nomura Securities, says Samsung is "no longer making poor equivalents...
...started selling the I300, a Palm-based PDA with a built-in wireless phone. Although there are plenty of combo PDA phones on the market, none have sold as well or enjoyed as much acclaim. "People pull these out at meetings to show off, which makes them a walking brand advertisement," says Peter Skarzynski, an STA vice president. "That's what Sony's Walkman did for them." And that's what Samsung's products and a big advertising investment are doing for it. Last year its global brand recognition grew a stunning...
...alternate-universe me"--he considered getting a day job in advertising during his struggling-actor days. So why do they share a name? "The network really wanted my name in the title," he says. "I hadn't expected that. I don't really think of myself as a comedy brand yet." Maybe not, but as Richter now knows: imagine it, and it just...
...Though Bush would later brand Iran part of the "axis of evil," the task force proposed factoring in U.S. energy needs when reviewing sanctions against Iran and Libya. In addition to Exxon Mobil, two other oil giants, Conoco and Phillips Petroleum-each a $25,000 gala donor-have long opposed the sanctions, which deprive them of markets. Conoco president Archie Dunham, an old Cheney pal, visited him March 21 to press the case. Big Oil saw the task force's proposal as a victory, though hopes of lifting sanctions were dashed last summer. Congress voted to renew them...
...real outrage of Pickering’s defeat, however, is not Daschle’s special brand of partisan uncooperativeness. Rather, it is the fundamentally antidemocratic tactics of Daschle’s leadership. I say “antidemocratic” because if Pickering’s nomination hadn’t died in committee, it likely would have been approved in a Senate floor vote, with as many as three Democratic Senators willing to break party ranks and support Pickering. Instead, the wiles of 10 senators managed to keep the democratically elected body invested with Constitutional authority to approve...