Word: brandes
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That '80s Show (Wednesdays, 8 p.m. E.T.) is less a spin-off than a brand extension. Its characters never appeared on '70s, but it promises the same kind of pop-reference-intensive humor, this time with Miami Vice jackets, wine coolers and Rubik's Cubes. "The timing just fell together," says co-creator Linda Wallem. "All the radio stations were doing '80s at Noon. MTV had just celebrated its big [20th] anniversary." She and her '70s colleagues Mark Brazill and Terry Turner decided to build '80s around struggling musician and record-store clerk Corey (Glenn Howerton), just out of college...
...Indigenizing" McDonald's has been a major component of adapting the brand to its global role - more of the company's earnings today come from abroad than from its U.S. outlets. As former McDonald's President James Cantalupo had said in 1991, the company's strategy was to make itself "as much part of the local culture as possible...
...protestors that take McDonald's to symbolize all that America stands for; the company's own marketers work to identify the brand with the tastes and cultural preferences of the target population. In France, that has meant deploying "ugly American" caricatures in its ads and substituting Asterix for Ronald McDonald. The general idea is to make the famously malcontented French youth (in their Levis and Nikes) feel comfortable stopping in for a Big Mac on their way home from an anti-American demonstration...
...they carried. New York's response to its great plagues, in fact, became a model for the rest of the country. In the decades to follow, the city's lessons were to be institutionalized in the creation of new federal health agencies, new public hospitals and, in 1870, the brand-new office of national Surgeon General...
...tuberculosis are rapidly losing their punch. Chicken Cipro is only the latest example of how humans are burning their pharmacological bridges. Feed-lot operators are dosing their livestock with antibiotics to keep them healthy under stressful growing conditions. Parents are demanding the most powerful broad-spectrum agents--often by brand name--for their children's upper-respiratory infections. Consumers are snapping up cutting boards, dishwashing soap and baby toys laced with antibacterial compounds, hoping to make their homes perfectly sterile and safe...