Word: branding
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Dates: during 1950-1959
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Those among our fellow citizens of Alabama who get hot under their galluses about the marriage of a white and a black rabbit in a children's fairy tale might profitably turn their attention to the nearest liquor store. The label of a widely sold brand of Scotch whisky shows two little dogs, black and white, and, moreover, the product is described as a "blend...
After the war, Democrat Harry Truman named Republican Strauss to the brand-new Atomic Energy Commission under Chairman David Lilienthal. Strauss soon started finding himself on the minority end of 4-to-1 AEC decisions. Unable to persuade his fellow AEC commissioners to set up a system to detect Soviet atomic tests, he sidestepped them by taking his case to friends at the Pentagon. When the detection system, set up at Strauss's urging, picked up radiation from the Soviet Union's first atomic explosion in September 1949, Strauss, proven man of scientific foresight, set off another minority...
...BRAND-NAME BATTLE Grocer's Profits v. New Consumer Foods...
Although many private brands sell at lower prices, they are really a long-range detriment to the consumer, charges Henry Abt, president of the Brand Names Foundation. Says he: "Private labels ride the coattails of makers' brands. No private label past or present has ever pioneered a new product or improved an existing one." National food brands last year spent $105 million on research and development of new products and $476 million to advertise them. An estimated 33? of every dollar spent in supermarkets goes into products that did not exist ten years...
...setting a very high price on one's conjectures to burn a man alive for them. The skeptical Catholic would probably be delighted at the temper which prevails on the Harvard faculty today; for even the most convinced believers sharply divorce teaching from proselytizing, much less contemplating coercion by brand and faggot...