Word: branding
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Dates: during 1970-1979
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...forcing the island's Turkish minority (20%) into accepting union with Greece. Even the government in Athens had condemned Grivas' terrorist campaign. And in Cyprus, the general's repute had sunk so low that the House of Representatives, just before his death, was threatening to brand him "a common criminal" unless he ceased his guerrilla activities...
...tucked away in his luggage when he returned to Washington last month from a vice-presidential skiing trip to Colorado. President Eisenhower had his own steady supply airlifted to the White House aboard an Air Force plane. Actor Paul Newman refuses to be seen drinking any other brand on the screen. Until a court made him stop, Frederick Amon, 24, used to drive a refrigerated truckload every week from Denver to Charlotte, N.C., where he sold it to restaurants and country clubs for as much as $1 a can, better than triple the retail price of about $1.50 a sixpack...
...natural vocabulary. He echoes what he said in the afterword to Lolita: My private tragedy, which cannot, indeed should not, be anybody's concern, is that I had to abandon my natural language, my natural idiom, my rich, infinitely rich and docile Russian tongue, for a second-rate brand of English. He feels caught between Russian, for which he no longer has an audience, and English, which to him still feels "stiff and artificial," however brilliant his success with...
Just how much William needed Louise became evident during their two-year courtship. On a motor trip through Maine in the summer of '59, he got her to help him steal three brand-new canoes and a trailer. By the time they were married on New Year's Day, 1960, she had evolved from a dutiful daughter, honor student and respected Chicago schoolteacher into an accomplished shoplifter and companion of an obviously disturbed...
Gentle Persuasion. The Berkowitz-Newman brand of wisdom is vaguely Adlerian (Berkowitz attended the Alfred Adler Institute after taking his Ph.D. at New York University). Adler invented the term inferiority complex, and the book is aimed at people with shaky selfesteem. As Adler did, it recommends strengthening the ego and urges self-determination. Sometimes, at least. Actually the authors want to have it both ways: "When you try to do it all out of will power, you are not treating yourself with respect. You are making the assumption that change has to be imposed from above, that your self doesn...