Word: branding
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Dates: during 1970-1979
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...forget that during Sanders's Harvard tenure, his teams specialized in full-court communication lapses, low-key foul shots, lackadaisical dribbling and an otherwise uninspired brand of basketball...
...teams played a scrappy brand of back-and-forth basketball in the first half, with the lead being traded more often than Richie Allen before the Huskies took a 43-42 lead to the locker room...
Brian R. Gilliam, a Quincy House tutor, said yesterday the new machine is "marvelous," adding that most of the Quincy House residents he had spoken to preferred the new brand of coffee over that of the old Minutemaid machines...
...pesticides involved are hepta-chlor and chlordane. Velsicol, a subsidiary of Northwest Industries Inc., sells them to other firms, which market them under myriad brand names. They have been widely used by both farmers and homeowners against termites, fire ants and the like. According to the indictment, Velsicol, at the behest of the EPA, began studies of both chemicals in 1971 to determine what, if any, dangers they posed...
Harvard and other Ivies have not experienced this decline because if "you are going to pay a Harvard-sized tuition you want to pay for the brand name," he said...