Word: branding
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...store in London's smart Kensington district. M & S has also opened stores in France and Canada; its U.K. branches now stock such previously unavailable luxury items as pure cashmere coats, glassware, fine bone china and-in the food sections -mangoes, passion fruit and a line of house-brand champagne rated on par with Moët et Chandon...
...that is quite a departure. Michael Marks, who joined forces with Tom Spencer and later gave his name to M & S's in-house St. Michael brand line, traded under the motto: "Don't ask the price, it's a penny." His son Simon, taking over the group of 60 bazaars upon Michael's death in 1907, imported from the U.S. the concept that better working conditions make workers happier and more efficient. The company trusts junior saleswomen to restock their own counters as necessary. Indeed, the company tries to cut out paperwork wherever possible...
Most Plimpton fans know him through Paper Lion, which while appealing to adults, was also the quintessential gift book from suburban fathers to 13-year-old sons. Plimpton, as the self-effacing yet enterprising fan, symbolized a unique brand of genteel masculinity. As a gift, Paper Lion was a way a father could say "yes" to his son's interest in pro football and its heroes of incredible size and strength, competing at a level unimaginable for ordinary men--and "yes" to his son's desire to be Bart Starr or Mean Joe Greene, tough, hard-bitten, or just awesomely...
...Chicago-area Jewel Food Stores, the items on one stretch of shelf space stand in drab contrast to the rest of the brightly colored, elaborately packaged brands. The cans and packages, in uniformly dull black, white and olive labeling, bear only the unadorned name of the product-corn flakes, tomato juice, applesauce-in blunt, stencil-like lettering. Yet these no-name groceries have become hot items, and they could herald a change in the way that Americans shop. Reason: prices of the generic-name groceries range 10% to 35% below those of comparable brand-name products, and even undercut Jewel...
Jewel has been quietly test marketing the new line for almost ten months, but officially announced the program only last month. Jewel, along with its 59-store affiliate, the Star Market chain in the Boston area, now offers as many as 88 no-brand products ranging from flour to laundry detergent. To keep prices at rock bottom, Jewel and Star will spend nothing on advertising or promoting the no-brand goods. They also use the simplest packaging (no cellophane windows or four-color lithographs on boxes) and limit variety and size (generally the packages are fairly large...