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Word: branding (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

What especially annoyed the Kremlin was Carter's brand of open diplomacy. During Vance's March visit to Moscow, for instance, the Secretary candidly briefed the press on the course of the talks and seemed to blame the Russians for their collapse. The continuing deadlock quickly convinced the Administration of the virtues of secrecy-at least as far as SALT is concerned. The so-called back-channel that Henry Kissinger found very useful in concluding SALT I was reactivated. Thus, while U.S. and Soviet SALT delegations have been meeting regularly in Geneva to discuss secondary issues (like methods...

Author: /time Magazine | Title: EAST-WEST: SALT: Toward a Breakthrough | 10/10/1977 | See Source »

Nevertheless, the honourable schoolboy did all that was expected of him. He won a first in modern languages, married Ann Sharp, daughter of a much-decorated R.A.F. air marshal, taught at Eton, then joined the Foreign Service, "always seeking the brand names, the Good Housekeeping certificate of professions." From 1961 to 1963, Cornwell served as Second Secretary in the British embassy in Bonn; for two years after that he was a consul in Hamburg. "Again," he says, "I was plunged into an institutional life; again I felt completely alienated from...

Author: /time Magazine | Title: The Spy Who Came In for the Gold | 10/3/1977 | See Source »

...prevent a similar upset, Nader approved what was for him an entirely new brand of lobbying--an old-fashioned grass-roots campaign with a new twist. Nader has spent a decade as a photogenic political entrepreneur, using the media to his best advantage as he lambasted what he saw as the many wasteful and dangerous practices of some of the world's largest and most powerful corporations. But propped up by institutions and the national media, and supported by a vague national majority. Nader has done most of his very effective lobbying along the corridors of Columbia and has felt...

Author: By Michael A. Calabrese, | Title: Consumers Rain Nickels on Congress | 9/22/1977 | See Source »

...system can also produce odd results when the taxes on one home are compared with those of a dwelling just down the street. A number of communities tax houses on the basis of their original value. A grand old home might have lower taxes than a brand new house of lesser quality. Some districts, such as Cook County, Ill., and Fulton County, Ga., are attempting to eliminate the imbalance by taxing all homes at their current "fair market value," but then taxes explode and devastate longtime residents living on fixed incomes. Says Ren Wicks, 65, who, as a result...

Author: /time Magazine | Title: Business: Those Wild, Wild Property Taxes | 9/12/1977 | See Source »

...estimate by as much as 20% during the past decade. Rising prices have encouraged even more ginseng digging, and this has further depleted supplies. So the Government is considering putting wild ginseng on a list of endangered species Washington already requires licenses for exports of wild ginseng, and the brand-new, four-member U.S. Endangered Species Scientific Authority banned exports of wild ginseng altogether last month, but exempts states that require a permit to dig wild roots...

Author: /time Magazine | Title: Business: Crackdown on a Fabled Root | 9/5/1977 | See Source »

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