Word: branding
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Dates: during 1970-1979
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...This brand of positive thinking, plus a catchy title and heavy promotion, is making Dyer wealthy. Your Erroneous Zones has sold 150,000 copies in six months and is now No. 2 on TIME'S bestseller list. A balding, hitherto little-known professor at St. John's University in New York, Dyer, 36, says he practices what he preaches about emotional control. When he underwent oral surgery without an anesthetic, he felt no pain. He chose to feel pleasure by fantasizing erotic images and recalling positive things in his life...
...their characters. Limiting their own role to descriptions and an occasional musing, they allow the people they present to speak for themselves and about each other, using excerpts from interviews. The reader's view is manipulated subtly, by juxtaposition and choice of adjectives--a pleasant change from Decter's brand of opinionated aggressiveness. The subtlety isn't constant, though; every once in a while they throw in a summing-it-all-up pronouncement that detracts from their overall accomplishment. In the profile of Lisa Menzies, whose high school reputation as fast seems well-deserved, and who lives at 28 with...
Anyone else would have left for the gig 20 minutes ago. Not Gary Stewart, who, at 32, has suddenly become a star of the rowdiest brand of country rock -honky-tonk. Were he in a larger town, promoters and agents would be nervously pinching their digitals. But this is a languid evening in Fort Pierce, Fla., Stewart's home town, and the squeak of a front-porch rocker is music enough for now. Besides, one must rest after a supper of pork chops and okra. Digestion is a ritual, a time for introspective belching. "It stays nice and slow...
...city government is run? Al will talk it over with you, anytime, his place over pepperoni and homemade wine. You're a journalist looking for an interview? Come on over tonight, we're having lasagna dinner at city hall and, oh yes, there might be some special Vellucci brand homemade wine. It may not be the accepted panacea for all your political ills, but, in Al's mind, you can get pretty far with a smile and a glass of homemade wine. I'd like to taste the stuff sometime; our mayor has gotten more political mileage with homemade wine...
Sadlowski, who went to work at 18 as a machine oiler for U.S. Steel in Gary, and has been working in union jobs since age 22, will have none of that tradition. He talks an unabashed 1930s brand of labor radicalism, naming as his heroes Socialist Eugene V. Debs and John L. Lewis, and describes his goals for the Steelworkers in the single word change. He rails against "tuxedo unionism" -the proclivity of leaders to hobnob with management-and pledges to reduce union salaries, presumably including the president's $75,000 a year. He wants less noise and dirt...