Word: branding
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Dates: during 1970-1979
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...some troubled drinkers think they are getting less belt from their highballs these days, they are right. Many liquor companies have been putting more distilled water and less alcohol into whisky and gin. During the past 20 months, the distillers of more than 100 labeled brands, including Seagram's 7 Crown, Four Roses, Hiram Walker's Imperial American blended whisky and Jim Beam bourbon, have reduced the proof from 86 to 80-without lowering the price or advertising the fact beyond printing the new proof on bottle labels. (Proof is twice the percentage of alcohol: an 86-proof...
...words seem flip until Brown's narrative tells how exciting was his time with the company and how sad and little-discussed his leaving. Similarly, former manager Lewis Lloyd's hard-headed opinions on how to run a company sound less obstreperous after Brown details Cunningham's peculiar brand of leadership...
...toleration and progressivism in the Southern backwaters are not growing apace with Jimmy Carter's brand of toleration and progressivism, then the hug of Gregg Allman, and all that it represents in terms of Carter's easy-going, all-embracing campaign style, though remunerative ($6.50 tickets to the Providence concert drew almost 10,000 takers, while a $25-a-couple cocktail party drew only a couple hundred well-heeled citizens), may prove to be counterproductive. Because harmony has, after all, hardly been the watchword for recent presidential politics in the South, and the former Georgia governor may just be playing...
...equipment as a holiday gift for someone, you're best bet is to try the Ski Market on Commonwealth Ave. Right now, Ski Market is ofering several ski-boot-binding-pole packages starting at $109. The savings on these packages range up to $150 and the equipment is name-brand. These packages are particularly good buys for the intermediate skier looking to step up from cheap or rental equipment. Ski Market also has some of the best bargains around on skis, boots and clothing...
...seventies little explaine the existence of the new stars except pure hype. And what's more, the stars all seemed to think they were so important: when David Bowie commanded an hour and a half alone on the Cavett Show, his stardom was infinitely more important than his particular brand of music. Rock seemed more and more the product of an industry that sold music to an inelastic market where quality did not affect demand, and that saw performers as an investment opportunity, like potato futures...