Word: branding
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Dates: during 1970-1979
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...voters of Los Angeles will make a very expensive decision at the polls this fall. Should they authorize a special new 1% sales tax to subsidize bus fares and finance a brand-new $8 billion mass-transit system? Or should they turn down the proposition and face the unpleasant prospect of eventual curbs on the use of private cars-a drastic turn-away from the freewheeling California lifestyle...
Rock is no longer a dirty word in Austin. Indeed, by embracing rock's big beat, Austin's musicians have evolved a brand-new style of country rock, and have made the city the fastest-growing country-music center in the U.S. Nashville, still the capital of country, may provide more regular work. Bakersfield, Calif., may offer the inspirational presences of Merle Haggard and Buck Owens. But from the point of view of new sounds, freedom and plain musical fun, Austin now definitely ranks as No. 1. Within the past two years, following the lead of such veterans...
...world and domestic economic problems may dictate a change in foreign policy emphasis that also could lighten the Kissinger brand on foreign affairs. So far during this decade, United States foreign policy has been highlighted by moves to establish detente with China and the Soviet Union and efforts to cool-off the Mid East hothouse. But the current economic situation seems to necessitate more emphasis on relations with Japan and Europe. Diplomacy with these countries are not susceptible to dramatic moves and quick back and forth shuttles with offer and counter-offer that have come to characterize Kissinger's style...
...best pitch-a good knuckler, curve and a blooper ball that floats by hypnotized batters. At the same time, he began refining the twists and twitches that he has now developed to a rubbery art. The gregarious Cuban also brought along an inexhaustible sense of humor, a special brand of English and an omnipresent cigar that he smokes, or chews, even in the shower. Red Sox teammates used to douse Tiant's glowing stogies in the whirlpool bath; currently, they are more respectful. "Now that Luis buys those expensive 8-inch Colombians," reports Outfielder Tommy Harper...
JAPAN. The country that Nixon described as the linchpin for peace in the Pacific, and then slugged with successive economic and diplomatic shokku, is not at all sorry to see Nixon's removal from the White House. The Japanese felt slighted by the Nixon-Kissinger brand of surprise diplomacy, and they will be anxious to establish close relations with the new leader of their No. 1 trading partner. To do that, however, they will have to cooperate on economic matters more fully than they have in the past...