Word: branding
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...Every year it’s a new experience,” Brand said. “You never really know [who’s going to come...
Interestingly, Brand’s son, senior sabre Alex Brand, competes on the Brandeis men’s squad, contributing yet another element to the Beanpot rivalry between Harvard and the Judges...
Excited about coming away with two tournament titles again this year, Coach Brand emphasized that his teams see the Beanpot as both a very important tournament in itself and a way to prepare for the Crimson’s upcoming matches...
...That's what builds his brand and that has the potential to bring it back, but that's no guarantee," he said...
...whom the consumption of grape wine is an aspirational and pleasurably exotic activity, much like sake drinking is in European or American cocktail bars. Facing stagnant sales at home, the Old World's lordliest vintners must leave their crumbling châteaus, and the New World's biggest brand managers forsake their suburban bottling plants, all to spruik their wares at Hong Kong's wine expos. The trade press is agog at a regional market thought to be growing at up to 20% a year and predicted to be worth $1.5 billion by 2017. (Watch TIME's video "50 States...