Word: branding
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Race needs to be talked about openly and immediately. That’s the straightforward message of Code Switch 7, a brand-new theater company founded by the American Repertory Theater’s (A.R.T.) seven African American students: Renee-Marie Brewster, Anthony Gaskins, Kelley Green, Faith O. Imafedon ’07, Richard Scott, Charles Settles, and Lindsay Strachan. Under the mentorship of Professor Robert Scanlan, they will be performing their debut show at 2pm on Sunday, February 7 at Club Oberon...
Even with the Crimson’s success, Brand admitted that there is a lot of work to do before the next competition...
...Fencing, it’s a long road,” Brand said. “You take any little gain you can build on and hope that the person has learned something and will get stronger as the season continues...
...It’s the ultimate brand. The joke is that it’s hard to get in, but once you get in it’s a piece of cake. Harvard is a branded education. It’s like wearing Cartier. Harvard kids go to the Harvard Club, then they’re part of the alumni fund, and they love seeing other Harvard people. It’s like having twelve Louis Vuitton steamer trunks and seeing someone else with the same thing. It’s the brand-brand-diggity brand...
...We’ve done brand strategy forever. Back in the day, a publicist’s job was to say, “You give me a product and I’ll get it attention.” But you can’t get a shitty t-shirt in vogue. We’re like the anti-PR PR company. Companies come to us for new brand strategy and reinvigoration or restarting. To call ourselves only PR is limiting...